Boosting ISP Revenue with Triple-Play Service Bundles

Evolving Consumer Preferences in 2025

As of 2025, traditional landline and cable TV services are in steady decline. Consumers are increasingly favouring internet-centric bundles, choosing flexible streaming subscriptions and mobile communications over static, legacy services. Platforms like Netflix, Amazon Prime, and Disney+ have become household staples, replacing the need for conventional pay-TV in many homes.

At the same time, VoIP and mobile voice services are overtaking traditional landline usage, particularly among younger and remote-working audiences. As households grow more reliant on reliable, high-speed internet, ISPs have a clear opportunity to reposition their Triple-Play offerings to match modern lifestyles.

Reimagining the Triple-Play Bundle

To remain relevant and profitable, ISPs must evolve their bundling strategies. Today’s most successful bundles are broadband-first, designed to support the connectivity needs of a digital household.

Streaming-first TV replacements: ISPs can partner with OTT providers to offer bundled subscriptions (e.g., broadband + Netflix or Disney+), replacing legacy TV packages while catering to consumer demand.

VoIP as modern voice: Replace outdated landlines with flexible, app-based VoIP services, ideal for working from home or mobile integration.

Smart home integration: Bundles that include Wi-Fi cameras, smart thermostats, or lighting systems provide added value for tech-savvy users and households focused on energy efficiency.

Quadruple-Play outlook: With the rise of 5G, there’s a growing opportunity to incorporate mobile plans into bundles, delivering true all-in-one connectivity.

These adaptations that reflect shifting behaviour can open up new revenue streams and reinforce customer loyalty through convenience and added value.

ISP Opportunities: Innovation Meets Demand

Beyond bundle content, ISPs can tap into strategic areas of growth:

Personalised packages: Leverage customer usage data to build tailored plans for gamers, remote workers, or families, improving engagement and satisfaction.

Green broadband options: As sustainability gains traction, include energy-efficient CPE and promote eco-friendly practices as part of your service.

Rural market potential: Initiatives like Project Gigabit are opening up funding and infrastructure in underserved areas. ISPs can use Triple-Play bundles to enter new markets with compelling, all-in-one offerings.

By placing broadband at the centre and layering in complementary services, ISPs can meet diverse needs while increasing their share of household tech spending.

How Euroroute Supports Bundled Service Delivery

At Euroroute, we equip ISPs with the essential tools and expertise to deliver modern, scalable Triple-Play services. Our no-touch CPE deployment ensures that devices are fully pre-configured and shipped directly to customers, enabling quick, hassle-free installations—ideal for service bundles that include VoIP and smart home components. Through AVSystem’s Cloud ACS platform, ISPs can remotely provision, monitor, and manage large fleets of devices, streamlining firmware updates and troubleshooting without the need for technician visits. Paired with our premium CPE portfolio, including Wi-Fi 6-enabled FRITZ!Box and Kontron Iskratel Innbox routers, Euroroute helps ISPs deploy high-performance, customer-ready bundles with efficiency and confidence.

A Smarter Way to Bundle

Triple-Play is far from outdated, it’s simply evolving. ISPs who modernise their bundles to include streaming, smart home integration, and scalable cloud management will be well-positioned to grow revenue and retain customers in an increasingly digital world. Is your ISP looking to launch or optimise your bundle strategy? Contact Euroroute today to discover how we can support your team with pre-configured CPE, intelligent device management, and broadband solutions built for the future.